Golfkicks, creator engine

Ten creators, one number to protect

A first roster for Golfkicks: seven videos per creator per week, three pay bands, and a $1 cost per 1,000 views target I report against.

creators live by week six: 10
creator videos a month at the full roster: 303
weeks from the first creator to the full roster: 5

I turned my Vans into golf shoes

Illustrative: the creator maps traction with the Sharpie, mounts the 20 soft spikes with the HEX hand tool, and says the kit ships mid October.

Illustrative post

Part 1 of 14

Summary

Creator engine summary
Roster	Two creators a week, up to 10	Creators live by week: 0, 2, 4, 6, 8, 10. Six weeks of ramp.
Who	Golfers and sneakerheads	People who wear sneakers and want them on the course. The kit mounts on flat rubber sneaker soles.
Production	7 videos per creator per week	303 creator videos a month at 10 creators.
Pay	Three bands, base pay $300 to $800	Caps run from $600 to $1,500. Ceiling is $15,000 a month, bonuses excluded.
Bonus	$50 flat past 100,000 views	One bonus per creator per month, organic views only.
Compliance	Claims sheet before every brief	Creators say only lines copied from the Golfkicks site.
Category rule	Preorder honesty in every video	The V5 kit ships mid October. No creator promises a delivery date.
Goal	$1 per 1,000 views	The simulator starts at $5.74, so the gap is the work.
Report	Every Monday, one table	Videos, views and cost per 1,000 views, per creator.
Decision	Approve the claims sheet and bands	Then two creators go live in the first week.

Part 1 of 14, continued

The program in numbers

Creators live at full roster: 10; Proposed
Videos per creator per week: 7; Proposed
Creator videos a month: 303; Calculated
Base pay per creator: $1,000; Proposed
Bonus past 100,000 views: $50; Proposed
Bonus at the top cap of the highest band: $700; Calculated
Program cost a month, bonuses included: $10,050; Calculated
Views a month at the assumptions: 1.8M; Calculated
Cost per 1,000 views: $5.74; Calculated
Target cost per 1,000 views: $1; Proposed

Part 2 of 14

Track record

Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.

At Tabs I built the creator program and the paid ad engine alongside it. Golfkicks sells golf accessories, a category I have not run. Briefs, pay bands and weekly reporting carry over. What golf audiences respond to, I will learn from the first videos, with losers killed early.

monthly social impressions at Tabs: 100M+
views on one reel: 17.7M
views on one video: 8M
views on one video: 6.5M

Part 3 of 14

Why now

45K
Creators next to the club handle
The site lists 45K creators beside the @golfkicks.co handle and a JOIN GK CLUBHOUSE signup. A creator habit already exists around the brand.
Published
97%
Buyers who rate it 4 or 5 stars
The site says 97% of customers who buy from this merchant give a 4 or 5-Star rating. That is a safe proof point for creators to point at.
Published
200,000
Sneakers in the story
The site's tag reads Over 200,000 Sneakers. A transformation video has plenty of footwear to start from.
Published
365
Day return policy
US customers get 365 days to request a return. Creators can mention it without risk, because it is the store's own policy.
Published

Part 4 of 14

Principles

One number to protect
Cost per 1,000 views. The target is $1 and the simulator starts at $5.74, so the first months are about closing that gap in the open.
One variable per test
Each of the 7 weekly videos per creator changes one thing: the hook, the first shot, or the kit on the table. Losers are killed early.
Claims come from the sheet
Creators say only lines copied from the site, like Best traction best style. Anything else goes to the lead before filming.
Pay for work, bonus for breakouts
Base pay from $300 to $800 covers the work. A video past 100,000 views earns $50 flat, once per creator per month.

Part 4 of 14, continued

One channel for everything

#briefs

Briefs, drafts, reviews and the weekly numbers

Illustrative

PatMon 8:30 AM
This week's brief: show the 20 soft spikes, the Sharpie and the HEX hand tool on the table, then mount on flat rubber sneaker soles. One hook per video. Seven videos this week.
JessMon 11:10 AM
Can I say these grip better than spikeless golf shoes?
Yes, in the sheet's words: Patented, TOUR-tested design gives you better grip than spikeless golf shoes. Nothing beyond that line.
Report botAppMon 9:00 AM
Weekly report posted: videos per creator, views, and cost per 1,000 views against the $1 target. Two claim flags to review.
PatWed 2:15 PM
Draft back to Rio: the preorder line is missing. Say the kit ships mid October before the cart shot. The hook is good, keep it.
RioFri 4:40 PM
The mounting video just passed 100,000 views, all organic. Link is in #wins.
Bonus check queued: $50 flat, one per creator per month, organic views only.
Report botAppFri 5:00 PM
Check complete: no claim outside the sheet, and the preorder line appears in every video posted this week.

The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.

Part 5 of 14

Formats

Brief 01
Sneaker swap
“Turn ordinary sneakers into extraordinary golf shoes”
One take: show the sneaker, map traction with the Sharpie, mount the soft spikes. Hands and shoe only, bright light.
Brief 02
Mount it
“Easy to mount”
Overhead shot of the kit contents, then the HEX hand tool going into a flat rubber sole. Show a drill with the HEX bit.
Brief 03
Grip test
“Weaponize your kicks”
Close-up of the Metallicore traction on the sole, then steps on grass. Say only lines from the claims sheet.
Brief 04
Golf shoe rant
“Screw your golf shoes!”
Talking head on the range, a tired pair in one hand and the mounted sneakers in the other. Keep it light, no jabs at players.
Brief 05
Signature pair
“Your signature golf shoes”
Show your favorite sneakers, mount the kit, finish with the pair on the first tee. End on the preorder line.

Every product line in a video comes off the claims sheet word for word, for example “Patented, TOUR-tested design gives you better grip than spikeless golf shoes”, “Everything you need is included in the Traction Kit, you choose the shoes”, “5th-gen soft spikes give you comfy, bouncy feel for greens and grocery stores”. Product names are said as printed.

Part 6 of 14

Recruiting

Four sources in

Sneakerhead golfers
Golfers who show their sneaker rotation. The site's own keywords name Jordan golf, vans golf and nike golf, so start with those tags.
The club handle
The site shows @golfkicks.co and a JOIN GK CLUBHOUSE signup. Those are the first places to look for people already close to the brand.
DIY and gift creators
The kit is described as an easy, fun DIY golf project and gift. Project and gift creators fit as well as golfers.
Affiliate page
No affiliate or ambassador page was found on the site, so recruiting starts with direct messages and a short brief, not a signup form.

Five filters, fewer each step

1Golf or sneaker feed
Posts about golf or sneakers regularly, so the kit feels native to the feed.
2Hands on camera
Clear close-ups of mounting soft spikes on flat rubber soles, in good light.
3Reads the sheet
Agrees to say only the claims on the sheet, plus the preorder line.
4Real organic reach
Past videos reach real viewers. We look at views, not follower count.
5Delivers on time
A short test brief shows they can post seven videos a week on schedule.

Part 7 of 14

Who fits

Sneakerhead golfer
Rotates Jordans and Vans and wants the same pair on the course.
Likely product: GOLFKICKS Golf Traction Kit for Sneakers
DIY tinkerer
Likes projects with a Sharpie and a hand tool, and films the process.
Likely product: GOLFKICKS Golf Traction Kit for Sneakers
Gift shopper
Buys for a golfer in their life; the kit is pitched as a gift.
Likely product: GOLFKICKS Golf Traction Kit for Sneakers
Muni golfer
Plays public courses and cares about comfort over a full round.
Likely product: GOLFKICKS Golf Traction Kit for Sneakers
Cart-path golfer
Wears one pair from the greens to the grocery store.
Likely product: GOLFKICKS Golf Traction Kit for Sneakers
Foursome organizer
Orders for the whole group and films the group mounting day.
Likely product: GOLFKICKS Golf Traction Kit for Sneakers

Left off, every time

Always left out: anyone who wants to promise a delivery date, since the kit is a preorder shipping mid October; creators who claim performance beyond the sheet; accounts with bought views; and anyone who removes the preorder line.

Part 8 of 14

First twenty

Sneakerhead who plays golf on weekends
Jordan collector who also owns a set of clubs
Vans fan with a golf-course video habit
Nike sneaker reviewer curious about golf
Public-course golfer who films every round
DIY creator who modifies shoes
Sole-swap and shoe-customizing hobbyist
Golf gift guide creator
Dad who plays golf with his kids
Beginner golfer documenting the first season
Short-form golf comedy creator
Cart-path vlogger who builds course playlists
Sneaker restoration and upcycling creator
Golfer who talks openly about comfort on the course
Golf trip planner filming foursome content
Women's golf creator with a sneaker-first style
Young golfer from a municipal course
Golf-and-music creator with a playlist habit
Unboxing creator who covers kits and tools
Weekend tournament player who films the range

Part 9 of 14

Claims sheet

Approved, word for word

Quoted exactly as the brand publishes it.

“Turn ordinary sneakers into extraordinary golf shoes”
Opening line of any video
“Everything you need is included in the Traction Kit, you choose the shoes”
Unboxing and kit contents
“Patented, TOUR-tested design gives you better grip than spikeless golf shoes”
Grip segment, word for word
“5th-gen soft spikes give you comfy, bouncy feel for greens and grocery stores”
Wear segment
“Best traction best style”
Closing line
“Above $50 and Up: Free Shipping”
Caption offer line
“Easy, fun DIY golf project and gift - make your own custom golf shoes”
Gift and DIY angle

Never said

Each one with the reason it stays out.

Cures sore feet
A health outcome. Nothing on the site says it.
Better than every golf shoe
The site compares only to spikeless golf shoes.
Ships tomorrow
The kit is a preorder shipping mid October.
Approved by PGA Tour players
The site says the traction is worn on tour, not that players endorse it.
Works on any shoe
The site says to mount on flat rubber sneaker soles.
Guaranteed to lower your score
No performance promise exists on the site.

To confirm with the brand

Held until someone on the brand side signs off.

Patented
One line says Patented, another says Patents Pending. Confirm which one creators say.
As seen on Shark Tank
It appears in the site description. Confirm how creators should word it.
#1 Best Seller Amazon
Confirm it is current before a creator repeats it.

Part 10 of 14

Pay

Starter
$300–600
a month, by band
For a first test: a small but real golf or sneaker audience and one clean mounting video.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
For creators who post the weekly seven on time and keep the claims sheet clean.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
For the few whose videos reach well beyond their followers and carry the V5 kit as a main segment.
Bonus at the cap: $700

Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.

One bonus per creator per month, no matter how many videos pass 100,000 views.
The bonus is per video: one video past 100,000 views earns $50 flat.
Only organic views count. Paid boosts of the video do not.
No bonus on a video that broke the claims sheet or the preorder rule.

Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.

The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.

Part 11 of 14

Simulator

At the base case the program costs $10,050 for 1.8M views, or $5.74 per 1,000 against the $1 target. It works if 4.2% of videos go viral or the median video reaches 21,711 views.

Program facts

Golfkicks creator engine, per month

Monthly cost: $10,050
Base pay: $10,000
Est. bonuses: $50
Videos / month: 303
Est. views / month: 1.8M
Cost per 1,000 views: $5.74

Above the $1 target at these inputs.

To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.

Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.

Part 11 of 14, continued

What moves the result

Cost per 1,000 views by median views per video
If the median is	Views / month	Monthly cost	Cost / 1K	Hits target
750	1.4M	$10,050	$6.96	No
1,500	1.8M	$10,050	$5.74	No
3,000	2.4M	$10,050	$4.24	No

Cost per 1,000 views by share of viral videos
If the viral share is	Views / month	Monthly cost	Cost / 1K	Hits target
0.3%	1.2M	$10,000	$8.44	No
0.5%	1.8M	$10,050	$5.74	No
1%	2.9M	$10,150	$3.52	No

The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.

Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.

Part 12 of 14

Phases

Creators live by week (proposed): 0, 2, 4, 6, 8, 10

0Wk 1
2Wk 2
4Wk 3
6Wk 4
8Wk 5
10Wk 6

Creator ramp by week
Item	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6
Creators live	0	2	4	6	8	10
Videos a week	0	14	28	42	56	70
Base pay a month	$0	$2,000	$4,000	$6,000	$8,000	$10,000

Warm-up
Claims sheet and first briefs
Before week one, lock the claims sheet, the preorder line and the five formats. No creator is live yet: the roster starts at 0.
Month 1
Two creators a week
Creators live by week: 0, 2, 4, 6, 8, 10. Each posts 7 videos a week. One variable per test, losers killed early.
Month 2
Hook library
All 10 creators are live, about 303 videos a month. The best hooks go in a hook library and formats that miss are cut.
Month 3
Cut and promote
Drop the bottom of the roster, move strong creators to higher bands, and watch for any video past 100,000 views and its $50 bonus.
End of month 3
Decision point
Compare real cost per 1,000 views with the $1 target and the $5.74 simulator base. Keep, change or stop.
Ceiling
Monthly ceiling
All 10 creators at the top cap cost $15,000 a month, bonuses excluded. It is a limit I set, and nothing goes above it without a new decision.

$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed

The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.

Part 13 of 14

Weekly report

Every Monday the lead gets one table per creator: videos posted, views, cost per 1,000 views against the $1 target, and claim flags. Nobody has to ask.

Creator engine, last 4 weeks

Target $1 per 1,000 organic views Illustrative

Creators reporting: 5
Posts last week: 32
Avg cost per 1,000 views: $8.94
Bonuses owed: $0
Keep / Watch / Replace: 1 / 1 / 3

Per-creator results, last four weeks, sorted by cost per 1,000 views
Creator	Band	Format	Posts	Median	Best	Cost / 1K	Bonus	Flags	Call
Creator A	Starter	Sneaker swap: sneaker to golf shoe in one take	7	2.1K	25K	$3.37	$0	None	Keep
Creator B	Standard	Mount it: the HEX hand tool going into the sole	7	1.4K	8.4K	$9.83	$0	Claim check	Replace
Creator C	Premium	Grip test: traction close-up, then steps on grass	6	1.8K	54K	$7.94	$0	None	Watch
Creator D	Starter	Golf shoe rant: talking head on the range	5	900	3.6K	$12.99	$0	Over cap?	Replace
Creator E	Standard	Signature pair: favorite sneakers, mounted, on the first tee	7	1.2K	11K	$10.59	$0	Release missing	Replace
All creators	not applicable	not applicable	32	1.5K	54K	$8.94	$0	not applicable	not applicable

Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.

Part 14 of 14

Category rules

Golf accessories: preorder and traction rules

The kit is a preorder with a specific sole requirement. Creators follow these six rules in every video, at the pay bands above.

Preorder first
The V5 kit ships mid October. Say so on screen or in the first caption line. The site asks buyers not to ask where a preorder is, so no delivery promises.
Flat rubber soles only
Show mounting only on flat rubber sneaker soles, as the site describes. Never show it on other soles.
No performance promises
Grip is stated only in the sheet's words. No score or distance claims, and no comparisons beyond spikeless golf shoes.
Tour claims stay literal
Say Battle-tested traction worn on PGA and LPGA Tours only as written. Never imply a named player uses or endorses the kit.
Course etiquette
Check the course allows soft spikes before filming there, ask permission, and never film other players without their consent.
Disclosure
Every post carries the platform's paid-partnership label. Pay and any free product both count as a relationship to disclose.

The brand’s legal team sets the final rules. This is the operating floor I’d start from, not legal advice.

Want to see the first briefs?

Grab a time here

Creators next to the club handle

Buyers who rate it 4 or 5 stars

Sneakers in the story

Day return policy

One number to protect

One variable per test

Claims come from the sheet

Pay for work, bonus for breakouts

Sneaker swap

Mount it

Grip test

Golf shoe rant

Signature pair

Four sources in

Five filters, fewer each step

Sneakerhead golfer

DIY tinkerer

Gift shopper

Muni golfer

Cart-path golfer

Foursome organizer

Left off, every time

Approved, word for word

Never said

To confirm with the brand

Starter

Standard

Premium

Claims sheet and first briefs

Two creators a week

Hook library

Cut and promote

Decision point

Monthly ceiling

Golf accessories: preorder and traction rules

Preorder first

Flat rubber soles only

No performance promises

Tour claims stay literal

Course etiquette

Disclosure

Want to see the first briefs?